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Hi, I'm Sandy — UX/UI Designer

Xin Yu Sandy Tsai

I love turning ideas into playful, interactive experiences that spark curiosity.

UX/UI Designer with a background in branding.

View My Work Download Résumé

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Hi, I'm Sandy — UX/UI Designer

Xin Yu Sandy Tsai

I love turning ideas into playful, interactive experiences that spark curiosity.

UX/UI Designer with a background in branding.

View My Work Download Résumé

Scroll ↓

Hi, I'm Sandy — UX/UI Designer

Xin Yu Sandy Tsai

I love turning ideas into playful, interactive experiences that spark curiosity.

UX/UI Designer with a background in branding.

View My Work Download Résumé

Scroll ↓

Get in touch

About Me

A little about me.

7+ Years

Branding & marketing experience: 4+ years in B2B tech and 2+ years in B2C

UX/UI Design

Portfolio projects spanning app design, research, and prototyping

User-Centered Thinking

Background in training, feedback collection, and simplifying complexity for real users

Tools & Skills

Figma, Adobe Creative Suite, front-end design (HTML/CSS/JS), motion design, and 3D design (dental)

More About Me

What I Do

Services.

From first sketch to working prototype, I turn complex ideas into interfaces that feel simple.

UI / UX

Motion Design

Front-End

Brand Strategy

Selected Work

Projects.

Projects where research, visuals and motion come together.

OPEN WIDE.

Delivered a looping animated poster that tells a decay-to-bloom story without relying on text.

2026

Motion Design

Marketing

OPEN WIDE.

Delivered a looping animated poster that tells a decay-to-bloom story without relying on text.

2026

Motion Design

Marketing

OPEN WIDE.

Delivered a looping animated poster that tells a decay-to-bloom story without relying on text.

NaturCycle.

Designed and tested an app that makes sustainable skincare choices simple, from skin analysis to checkout.

2026

UX Case Study

UI Design

NaturCycle.

Designed and tested an app that makes sustainable skincare choices simple, from skin analysis to checkout.

2026

UX Case Study

UI Design

NaturCycle.

Designed and tested an app that makes sustainable skincare choices simple, from skin analysis to checkout.

Buzz.

Created a complete brand system covering logo, colour, type and applications.

2025

Brand strategy

Campaign

Buzz.

Created a complete brand system covering logo, colour, type and applications.

2025

Brand strategy

Campaign

Buzz.

Created a complete brand system covering logo, colour, type and applications.

BRONCO 60.

Delivered a 60th anniversary logo, an OOH concept and a social campaign that connect heritage with today.

Webdesign

Development

Framer

BRONCO 60.

Delivered a 60th anniversary logo, an OOH concept and a social campaign that connect heritage with today.

Webdesign

Development

Framer

BRONCO 60.

Delivered a 60th anniversary logo, an OOH concept and a social campaign that connect heritage with today.

ILLUME.

A four-part kinetic type animation where every word moves, melts and glitches in time with the music.

2026

Motion Design

Graphic Design

ILLUME.

A four-part kinetic type animation where every word moves, melts and glitches in time with the music.

2026

Motion Design

Graphic Design

ILLUME.

A four-part kinetic type animation where every word moves, melts and glitches in time with the music.

UX/UI DESIGN
MOTION
BRANDING
USER-CENTERED
DETAIL-DRIVEN
HUMAN

A little about me.

7+ Years

UX/UI Design

User-Centered Thinking

Tools & Skills