Project Overview
Buzz is a concept energy drink for active, creative young people. Our team created its brand book, covering the logo system, colour palette, typography and brand applications.
4 Weeks
Industry
Food & Beverage · Energy Drinks
Services
Campaign
Challenges
Energy drinks often look aggressive and alike. Buzz needed a bold, colourful identity that also signals health and balance, with clear rules that partners can follow.
Achievements
Built a logo system with full-colour, black and white versions, plus clear-space and misuse rules.
Defined a 6-colour palette with Pantone, HEX, RGB and CMYK values.
Paired AM Assab headlines with Montserrat body text.
Applied the brand to cans, subway posters, a billboard, social posts and merchandise.
Process
Strategy: brand goal, personality and audience
Mood board and colour system
Logo system and usage rules
Typography
Mock-ups and applications
Clients.
Recent Projects
Works.
Selection of projects crafted for impact, usability, and performance.
