Project Overview
NaturCycle is a concept app for a sustainable beauty brand. It helps users understand their skin, find products that suit them, and recycle packaging. As the UX/UI designer, I handled research, flows, wireframes, testing and the final prototype.
4 Weeks
Industry
Beauty & Skincare · Sustainability
Services
UI Design
Challenges
Sustainability information is complex and often hard to trust. Users with sensitive skin struggle to choose eco-friendly products with confidence, and they worry about greenwashing.
Achievements
Designed one clear flow from skin analysis to personalized picks and checkout.
Wove Eco Scores and a recycling program into the shopping journey.
Refined personas, flows and layouts based on user feedback and A/B testing.
Delivered a clickable hi-fi prototype in Figma.
Process
Discover: competitive research on 4 brands, comparative matrix, user research
Define: personas, empathy maps, journey map
Develop: user flows, IA site map, sketches, mid-fi wireframes
Deliver: A/B testing, hi-fi wireframes, prototype
Clients.
Recent Projects
Works.
Selection of projects crafted for impact, usability, and performance.
